From Jan. 1, 2024, the Netherlands will ban single-use disposable products for on-site use. In addition, there is a requirement to offer reusable alternatives and a ban on providing plastic to-go packaging free of charge.
The main goal of the SUP directive is to reduce the environmental impact of disposable plastics (such as balloons, meal containers, beverage containers, straws, and cutlery). The directive includes a package of measures to reduce the proportion of disposable plastic in litter and in the sea (plastic soup).
One impactful measure is the obligation to pay a fee for the costs incurred by public area managers in cleaning up these SUP packages present in Dutch litter. For drinking cups and some of the moldable food packaging, concrete reduction measures have been drawn up to discourage use.