Retulp finalist of the Fair Future Challenge 2025

We are delighted to announce that Retulp has been selected as one of the top 20 finalists for the Fair Future Challenge, organized by the DOEN Foundation. This achievement is all the more remarkable given the impressive number of 758 entries.

Product fair on Feb. 13, 2025

On Thursday, February 13, 2025, the Product Fair will take place at the headquarters of the Postcode Lottery and DOEN Foundation in Amsterdam. During this event, the 20 finalists will present their sustainable and social products and services to an expert jury and other stakeholders. The event provides a unique opportunity for entrepreneurs to showcase their innovations and make valuable connections within the sector. At the end of the day, five winners will be announced, each receiving a cash prize of €100,000 to further develop their business.

About the Fair Future Challenge

The Fair Future Challenge is an initiative of the DOEN Foundation, the fund of the Postcode Lottery and Friends Lottery, with the aim of supporting entrepreneurs with sustainable and social consumer products or services. The competition aims to boost Dutch start-ups and scale-ups and help them make a difference in the consumer market.

The finalists

The selection of the top 20 finalists reflects a wide range of innovative and impactful companies. Some of the companies selected are:

• BFF Honey: Bees Feed Families not only helps bees and biodiversity, but also supports beekeepers and their families in countries like Ukraine.
• Bean Shop: Brings biodiversity back to the plate with tempeh made from local, endangered bean varieties, unlocking healthy plant-based protein for all.
• CIRCULR: Aims to make the sports world 100% circular and climate neutral by collecting and recycling worn sportswear and materials into new products.
• Cooloo: Developed Endless Life®, a technology that enables the creation and renovation of upholstery and furniture by recycling local waste streams such as leather, cork and jeans.
• Floral Nectar for Honeys: Provides a 100% vegetable nectar to support pollinators and their contribution to the ecosystem, which also supports the immune system and enriches the taste buds.

A full list of the finalists can be found on the Fair Future Challenge website.

The Jury

The jury of the Fair Future Challenge consists of six distinguished professionals who each bring their own expertise:

• Daan Peters: Managing Director of the National Postcode Lottery and Friends Lottery, known as a hands-on connector with years of experience within the organization.
• Virginia Yanquilevich: CEO of Dopper, a visionary leader determined to make a positive social impact globally.
• Rabia Alizadah: Co-founder of Sarban the Future Foundation, which provides opportunities for refugees in the hospitality industry to become self-reliant.
• Ankie van Wersch: Managing Director of CSR Netherlands, with expertise in entrepreneurship and leadership in the sustainable transition.
• Niko Koffeman: Co-founder of the Vegetarian Butcher and Those Vegan Cowboys, and advocate for the development of sustainable products.
• Bas Verheijen: Chief Customer Officer at HEMA, a leading Dutch (retail) marketer and business strategist.

These judges will evaluate the finalists on criteria such as sustainability, social impact, innovation and potential to reach a wide audience.

Outlook

Retulp's mission to promote reusable products and reduce single-use plastics aligns seamlessly with the core values of the Fair Future Challenge. Our participation in this competition provides us with a platform to increase our impact and contribute to a more sustainable world.

We look forward to presenting our innovations on Feb. 13 and working with other inspiring entrepreneurs to build a fairer and more sustainable future.

For more information about the Fair Future Challenge and the finalists, visit the official website here.