Have you heard of the #trashtag?

Social media is full of challenges. But every once in a while, there is one that really makes a difference. The #trashtag, for example. This challenge motivates people worldwide to clean up litter outside, capture the difference with a before-and-after photo, and inspire others to join in as well.

And it works. The hashtag has been used millions of times and the result is literally visible: cleaner beaches, parks and forests. Not only in faraway countries, but also just here in the Netherlands.

Cleaning up = trending
The #trashtag shows that cleaning up can actually be pretty cool. Post a photo of a littered spot, followed by a clean version, with your efforts in between. It’s simple, powerful, and contagious. You’re making the world cleaner and showing others that they, too, can easily do their part.

At Retulp, this of course makes us happy. After all, the more people who clean up litter, the better. But even better, we'd rather not see litter at all. By choosing reusable products, you ensure that you leave nothing behind yourself - and cause less cleanup.

👉 Check out our reusable products
👉 Learn more about our mission: Mission Indisposable

Will you join in?
Whether you’re cleaning up a park or bringing your own bottle to the office—it all starts with small steps. So: put on some gloves, fill a trash bag, and share your efforts with #trashtag. Who knows—you might just inspire someone else.