Marketing & communication internship at Retulp
Rebranding retail brand Tulper to new brand name
Tulper is a new Dutch (water) brand in reusable drinking bottles and related items as an alternative to disposable plastic products. We invest the revenues of Tulper in further sustainability of our products and use them to support environmental organizations. Tulper's goal is to reduce the plastic soup by raising awareness and waste prevention with beautiful alternative products.
The target audience consists of tourists and recreationists and Tulper supplies aam stores such as Ekoplaza, Wereldwinkels, De Apenheul, Park de Hoge Veluwe, Zeehondencreche Pieterburen, Bever Sport and various WAAR stores.
Tasks
From the beginning of 2017 there is going to be a rebranding, the Tulper brand will be changed to another brand with a slightly different mission & vision. This means that from the end of 2016 a lot of communication and adjustments will have to be made. From packaging, website to advertising material. A challenging and versatile marketing and communication internship where you can contribute and learn a lot. Furthermore, it would be nice if you could support in 1 or more of the tasks below:
- Develop marketing strategy that fits the sustainable image.
- Help with rebranding through trade shows, trade magazines, website and social media
- launch branding actions and generate media coverage
- Advise on communications annual plan 2017
