The survey of 480 Retulp customers reveals a diverse approach to choosing Christmas gifts:
26% choose a specific product (with or without company logo).
21% offer a choice gift card.
16% combine a product with a gift card.
8% stick to a traditional package of food products.
7% let employees choose between a gift or gift certificate.
3% donate to charity.
2% are organizing an incompany Christmas market.
11% as of Oct. 28, 2024 have not yet chosen what to give in December.
Employee preferences show somewhat different priorities:
36% prefer a combination of a physical gift with a gift card, indicating a desire for both something tangible and personal choice.
28% still appreciate a traditional food package, a sign of appreciation for the classic Christmas spirit.
18% would like a gift card or choice concept, although this is considered practical but boring.
11% favored an outing or a social activity such as a Christmas drink, highlighting the importance of social interactions.
7% have little interest in material gifts and would rather see the value donated to charity.
The emphasis is on personalization and sustainability. More and more companies are opting for gifts that are not only personalized, but also have a positive impact on the environment. Think of reusable products or items made from sustainable materials. In addition, there is a growing preference for gifts that have a personal touch or offer a unique experience.
According to Hart van Nederland, the popularity of sustainable Christmas hampers is growing. More and more employees appreciate it when their employer chooses environmentally and socially responsible products. This is in line with a broader social trend in which sustainability is becoming increasingly prominent.
Research by Frankwatching shows that a significant proportion of Dutch people place a high value on receiving a Christmas gift, which strengthens the bond between employee and employer. This highlights the importance of carefully chosen gifts that not only show appreciation, but also contribute to a positive company culture.
A striking finding is that 29% of all respondents said they are less motivated to do their job well if they do not receive a Christmas package. This highlights the importance of Christmas hampers not only as a gesture of appreciation, but also as a tool for motivation and engagement within the company.
The results of this poll offer fascinating insight into the current trends and preferences for year-end gifts within the business community. Companies are leaning toward more flexible and inclusive options such as gift cards and gift combinations, employees strongly prefer gifts that are both personalized and meaningful. The trend toward sustainability and personalization remains prominent, with a growing demand for gifts that are not only fun to receive but also have a positive impact on the community and the environment.
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