Retulp Bio drinkfles Trashtag blog

Have you already heard of the #Trashtag?

Via Facebook we came across a new phenomenon, the “trashtag”which revolves around cleaning up litter. Very good of course! Below we explain what this challenge entails, but especially why we at Retulp hope that this kind of initiatives will become unnecessary!


The ‘Trashtag Challenge’ is a trend, which currently goes by on social media. People place two pictures under each other under the #Trashtag. The picture on the top illustrates a person in a place, for example a beach, forest or roadside that is heavily polluted by litter. On the second picture, you see the same person surrounded by garbage bags that are filled with litter. The polluted place has been cleaned up!

International success

After some research, the #Trashtag turns out not to be a new phenomenon. The American outdoor brand UCO launched the term as early as 2015, to encourage people to clean up litter what they found on their hike or camping trip. But only last weekend the term became known worldwide because of users on Instagram and Reddit. Meanwhile, 24.000 messages have already been posted on Instagram with this hashtag.

Prevention is better than recycling

Let’s start with the fact that these types of initiatives are of course fantastic and a big applause for everyone who participates, even without # or social media. Waste doesn’t belong in nature, where it can harm animals, plants and humans. Unfortunately, the people who roll up their sleeves to clean up the waste are probably not the same people who initially threw the waste down.

The solution, of course, is not only about cleaning up the waste, but especially about preventing it. Retulp’s motto is not for nothing: ‘Prevention is better than recycling’. The cleaned up waste must also be processed and destroyed.

We are very enthusiastic about these kind of great initiatives, but we also hope that it will no longer be necessary in the future. And in the meantime, we bring a garbage bag on our weekly walk!

Ideas and inspiration about printed sustainable drinking bottles & thermoses

“Fantastic design! The bottle fits well in the hand and coffee stays warm.”

Marga LamersCompany: Van Bamboe

“The mission of Retulp is of course fantastic, and their products especially! The service of Retulp, the contact, nobody will be disappointed!”

Mirjam Horstmeier Company: Oxfam Novib

“We received a message from Retulp that together with them we have now donated 900,000 liters of water to people in need. Thanks for this great collaboration!”

Claartje VisserCompany: Mensely

“High-quality products from a company with a clear and social vision!”

Michiel van der NeutCompany: Radisson Blu Hotel Amsterdam Airport

“Super nice Dutch product with clear ambition: reducing plastic bottles and giving back drinking water. It always starts with 1 step in the right direction and I think that Retulp is making big steps. In addition, top service and quality product so I am very satisfied!”

Sabine SwinkelsCompany: Rethinking Group

“The mission of Retulp combined with the beautiful design of the bottles are a great gift for us as a company. The missions of our heroes (companies) connect and that ensures enthusiastic reactions among the recipients :-)”

Patrick, Jeron & FreekCompany: Creating Heroes

“Retulp fits well in our assortment, the themed bottle is of high quality and the look matches our company.”

Margreet MettingCompany: Wadapartja

“We sold the super nice thermos from Retulp with a nice Grasnapolsky print at the festival’s merchandise. That way our audience could drink their coffee in a sustainable way during the event and they have a super nice and sustainable memento of the festival, something that we like to be associated. The contact with Retulp went very smoothly and the product was delivered super fast.”

Mariska BerrevoetsCompany: Stichting Grasnapolsky Festivals

“For me, Retulp stands for quality, originality and sustainability.”

Lonneke van SoestCompany: Cocosoft

“Win-win situatie: het kunnen bijdragen aan mission indisposable was voor ons even zo belangrijk als onze medewerkers blij maken met een prachtig product!”

Ellis Swinkels-HendriksBedrijf: Foenix Kringloop en reintegratie

“With Retulp as part of our Christmas package for employees, we not only rewarded employees with a beautiful cup, but also – very important – contributed to clean drinking water.”

Astrid van Rooij Company: Heerlijkheid Mariënwaerdt

“The initiative of Retulp for a sustainable product and donating water to third world countries was a reason for Compagnon to purchase the product. Our experience so far has been very positive and we want to continue to purchase drinking bottles in the future.”

Marius Wiegers Company: Compagnon

“Great product. Nice personal contact, flexible and happy to think along with you.”

Rosanne WolffCompany: Franke